You already know you should have something valuable to offer buyers early—a free resource, like a simple guide or checklist, that helps them and gets you their contact info. Something that captures buyers early — before they ghost you, Google someone else, or disappear for 6 months. In marketing, this is called a “lead magnet.

But every time you go to make one?

You get stuck.

What should it say?

How long should it be?

How do you make it feel helpful instead of salesy?

This ChatGPT prompt solves that for you — and gets it done in under 10 minutes.

🧲 Why Buyer Lead Magnets Still Work

Especially in 2025, most buyers are:

• Scrolling quietly before they ever reach out
• Nervous about timing, financing, or market conditions
• Not ready to talk to an agent — but ready to learn

That’s where a guide like “What to Know Before Buying a Home in [City]” comes in. It builds trust without pressure.

And with the right prompt, ChatGPT can help you write the whole thing in your brand voice.

🧠 Try This Prompt (Partial Version)

This is one of the 5 prompts inside our free guide — and it’s built to help you create a high-converting lead magnet that sounds like you.

💬 “Help me write a 1-page ‘What to Know Before Buying a Home in [City]’ guide for first-time buyers. Make it helpful, easy to skim, and designed for buyers who are just starting to explore their options.”

Then ChatGPT asks you smart follow-ups like:

• What’s the current market like in that area?
• What price range is typical for first-time buyers?
• Are there any grants or programs available?
• What do most buyers overlook when starting out?
• What tone or voice should I use?

When you answer those, it builds a clean and educational resource written in your voice.

🚨 Disclaimer: Make sure to always check AI for accuracy. AI can make mistakes.

When you answer those, it builds a clean, educational, and trustworthy resource — written in your voice. Remember to review the content for accuracy.

🧰 What to Do With the Lead Magnet Once It’s Done

Creating it is just the start. Here's how to actually use it:

• Put it on your site — as a pop-up, banner, or content upgrade
• Run Facebook or Instagram ads to attract first-time buyers
• Send it to your cold list to warm them back up
• Pair it with a follow-up sequence (you can build that with ChatGPT too)

The goal isn’t just to give something away — it’s to start a conversation that you control.

🔍 A Look Inside the Prompt Structure

When this prompt runs well, you’ll end up with:

• A short, skimmable guide (bullet points, bolded tips)
• A tone that matches how you actually speak
• Content that educates without overwhelming

Sample section it might generate:

What First-Time Buyers in Denver Should Know

– Expect to compete: homes under $550K often get multiple offers

– FHA and CHFA loan programs are popular for new buyers

– Many buyers wait too long to get pre-approved — start early

– Condo HOA fees can surprise you — always check them up front

– Work with an agent who knows the neighborhoods and the loan types that fit your budget

Imagine this landing in someone’s inbox before they meet with any agent.

You instantly look like someone who gets it.

📥 Want the Full Prompt?

This is just 1 of 5 time-saving, client-ready prompts inside our free guide:

5 ChatGPT Prompts Every Real Estate Agent Should Be Using

The guide also includes prompts that help you:

• Write listing descriptions
• Plan social content
• Follow up with leads
• Handle pricing objections
• Analyze inspection reports

No guesswork. Just results that feel like you wrote them yourself.

👉 [Download the Free Prompt Guide Now]

🔁 FAQ: What Agents Are Asking

Can ChatGPT really write something I’d give to buyers?

Yes — as long as you give it local context and tone direction. This prompt asks for both.

How long should a buyer lead magnet be?

1 page is enough. The goal is clarity, not overwhelm. Bullet points win.

Is this prompt in the free guide?

Yes — this exact lead magnet builder is inside the download.

What if I’m not great at explaining things to buyers?

That’s why this works — you answer simple questions, and ChatGPT turns your thoughts into something polished and professional.

Steal This, Then Scale It

Once you’ve built your first lead magnet with this prompt, you can:

• Create one for each major buyer type you serve (investors, relocators, upgraders)
• Build companion guides for sellers or “What to Know Before…” sequences
• Use them as scripts for short videos or carousel posts

The best part?

You can build each one in a few minutes — and focus your time on showing up where it counts.

👉 [Download: 5 ChatGPT Prompts Every Real Estate Agent Should Be Using]